Future-focused financial services using blockchain.
Blox required a branding and UI design solution that effectively communicated their position as a leader in blockchain-based financial services. The goal was to create a cohesive identity that emphasized trust, security, and innovation while facilitating seamless global transactions. The branding needed to appeal to corporate institutions and companies involved in cross-border trade, presenting Blox as a modern, reliable, and cutting-edge solution. Additionally, the UI interface had to be intuitive, offering users smooth interactions with Blox’s AI-powered features, real-time insights, and limitless transaction capabilities.
Discovery > Research > Sketches & Prototypes > Feedback > Design > Concept Presentation
The process began with an in-depth research and discovery phase, during which the blockchain financial services industry and competitors were analyzed. This helped identify the unique positioning of Blox, focusing on its AI-powered technology and seamless money movement. Through collaboration with the Blox team, core values such as speed, security, and transparency were highlighted to inform the design direction. In the design phase, the branding concept was developed to align with Blox’s futuristic approach. A clean and bold logo was created, embodying the fluidity of cross-border transactions. The color palette utilized modern, high-tech tones with an emphasis on trustworthiness and professionalism.
The final branding and UI design successfully positioned Blox as a forward-thinking leader in blockchain financial services. The logo was evolved and rebranded to reflect the company's focus on innovation and security, creating a sleek, modern look that resonated strongly with corporate and institutional clients. The visual identity established Blox as a trustworthy and professional brand, making complex financial technologies approachable. The cohesive branding was effectively applied across all digital platforms, creating a consistent and recognizable presence.
The UI design provided a smooth and intuitive experience for Blox users, particularly in navigating features like AI-powered currency conversion and limitless cross-border transactions. The interface allowed users to access real-time insights and execute transactions efficiently, without being overwhelmed by the underlying complexity. The user journey was designed to be seamless, reducing the time and effort required for financial management tasks while emphasizing transparency and security.
blox.global [WIP]
