Investment firm focused exclusively on crypto ventures.
Web 3, DeFi, and NFTs are revolutionizing internet interaction with decentralized, transparent, and secure systems that empower individuals and eliminate intermediaries. As a startup, Citizen X needed a fresh visual identity distinct from their old one. Their goal was to move away from conventional finance branding and incorporate vibrant colors and shapes reflecting the latest crypto industry trends. The brand identity is rooted in the symbolic framework of blockchain.
Discovery > Research > Sketches & Prototypes > Feedback > Design > Internal and External Launch
The typography and brand shapes draw inspiration from blockchains, with interconnected blocks forming an expanding list of records. These blocks form the foundation of a comprehensive and modular visual system. Additionally, a generative graphical tool was developed that automatically creates new designs using specific rules and parameters. This tool is user-friendly and ensures consistent, visually striking brand assets, complementing a custom typeface designed for the project.
Citizen X has been able to continue their quarterly fund raises with strong success, as feedback from clients and the crypto community has been highly positive. The concept's ability to balance financial credibility with playfulness, daringness, and uniqueness has resonated well. Additionally, the design system's flexibility has allowed for its application to multiple channels, including digital brochures and social media.
