Discovery > Research > Sketches & Prototypes > Feedback > Design > Internal and External Launch
The brand shapes draw from blockchain logic, using interconnected blocks to form a modular visual system. Influenced by cyberpunk’s vision of the internet and blockchain culture, the identity adopts a futuristic, high-contrast aesthetic. A generative design tool extends this system further, producing consistent and expressive brand assets.The typography supports this direction through a pairing of a modern reinterpretation of a classical serif tradition with a technical, precision-driven non-serif that avoids monospaced rigidity. Together, they create a balance between institutional trust and forward-looking digital innovation.
