Bloom

A health app dedicated to symptom tracking.

2024
Strategy / Branding / UI
Brief

Health applications are transforming the healthcare landscape by empowering individuals to proactively manage their health. Bloom is a concept app designed for a doctor of Internal Medicine and Perioperative Cardiology. With Bloom, patients can easily track their symptoms, medications, and appointments, all while receiving personalized health insights and support. This innovative app idea seamlessly integrates with the doctor's current system, creating a synergy between patient intake and health tracking. The name "Bloom" was chosen to symbolize the patient's journey towards optimal health, highlighting the transformative power of proactive health management.

Process

Discovery > Research > Sketches & Prototypes > Feedback > Design > Concept Presentation

Bloom's design aesthetic is thoughtfully crafted to represent the diverse society of North America. The app's colorful palette and imagery are chosen to provide a welcoming and inviting user experience. The flexibility of the shapes and colors makes it easy to incorporate the brand identity into various media and platforms, ensuring consistency and recognition across all touchpoints. The design system's versatility allows Bloom to convey its message effectively and engage with its target audience, regardless of the channel or medium used.

Outcomes

The reception of Bloom has been overwhelmingly positive, with its impact extending beyond the app itself. Its innovative concept and user-friendly interface have made it a valuable tool in investor pitches, highlighting its potential for growth and success in the healthcare industry.