A playful café concept blending craft coffee and visual art.
FLEURS Coffee is a contemporary Montreal coffee brand created to sit at the intersection of coffee, art, and everyday culture, drawing inspiration from modern art and the city’s creative energy. The scope included the development of a full brand identity system for the coffee shop, spanning packaging, retail applications, and cold brew products.
Discovery > Research > Sketches & Prototypes > Design
The brand was developed as a flexible and expressive system inspired by Montreal’s creative culture. Built around the idea of coffee as a social and cultural experience, the identity uses bold typography, strong color, and abstract illustrations to feel contemporary and approachable. The process focused on creating a clear, recognizable brand that connects with the city’s creative energy, while avoiding traditional coffee clichés and allowing room for variation across products and spaces.
The outcome is a positive, colorful, and flexible brand system that feels contemporary, recognizable, and expressive. The identity translates seamlessly across the coffee shop environment, coffee packaging, cold brew products, and apparel, allowing for variation while maintaining strong visual coherence. Rooted in modern art and Montreal’s creative culture, the result positions FLEURS as a distinctive, culture-driven coffee brand with a confident and energetic presence across physical space, products, and lifestyle applications.
