Internet Computer

Services Delivered

Art Direction
Generative Motion Design
Brand Refresh

Client

DFINITY Foundation

Year

2025

Live website

Visit website

Internet Computer is a decentralized blockchain for running apps and smart contracts at internet scale. WCS25 is the Internet Computer’s 4th-anniversary summit, celebrating its growth and future.

Brief

Design the visual identity for WCS25, the 4th anniversary of the Internet Computer, hosted by the DFINITY Foundation. The main focus was overall art direction, animation, colour and typography, alongside building a cohesive design system that could scale seamlessly across multiple touchpoints. The identity needed to feel alive and forward-thinking — something that could move, surprise, and resonate emotionally, capturing hearts while celebrating the future of ICP and the World Computer.

Process

Discovery > Research > Sketches & Prototypes > Feedback > Design > Concept Presentation

The identity was built from a playful and dynamic system of circles and squares, symbolizing the World Computer and blockchain. The visual approach was inspired by a generative code experiment by Takawo, which informed the rhythm and motion of the elements. To make the visuals practical for live use, the final animation was recreated in After Effects, allowing smoother integration across event screens and digital materials.

“The energy, insights, and collaborations sparked during the event will undoubtedly fuel the continued growth and evolution of the Internet Computer.”

— DFINITY Foundation

Founder & Director of Digital Realms

Outcomes

The identity and animations contributed to a highly successful event: WCS25 reached full capacity, reflecting the strong demand and engagement within the ICP community. The playful, dynamic look helped reinforce the summit’s mission and left a memorable impression on attendees, partners, and speakers alike.

More  
work

Citizen X

creative + art direction

brand identity system

brand refresh

Bloom

creative + art direction

brand identity system

breand creation